London 2012 extends Cadbury deal

London 2012 has announced that existing Tier 2 Supporter Cadbury has extended its deal so that all confectionery and packaged ice cream sold at official London 2012 outlets at Games time will now be supplied by Cadbury.
Cadbury signed as a Tier Two Supporter in October 2008 and was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006). The extension now sees the Trident brand become a Tier Three Supplier. The sugar-free gum becomes the fifth Tier Three brand.

London 2012 CEO Paul Deighton commented: 'This deal is a great opportunity for Cadbury to extend its partnership with the London 2012 Olympic Games and Paralympic Games, and for us to continue to develop our commercial programme and raise more private finance to host and stage the Games. Cadbury has a long tradition of sports sponsorship, both in this country, and of supporting major international events, and are proving a strong addition to our team of world-class commercial partners.'

Cadbury UK Managing Director Trevor Bond said: 'This is great news for Trident because it links with our recently-announced Cadbury support, allowing us to sell our total confectionery range to everyone visiting each London 2012 venue. It's a further demonstration of our leadership of the confectionery market.'