Shortlist for the Sport Industry Awards 2009

The Sport Industry Group has unveiled the official shortlist for all 12 award categories of its 2009 Sport Industry Awards.
The Sport Industry Awards is Europe’s largest and most prestigious commercial sport awards. The Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design.
The Sport Industry Awards will take place on Thursday 30th April 2009.
Previous star-studded awards ceremonies have been attended by the likes of Sir Bobby Charlton, David Beckham, Dame Tanni Grey-Thompson, Arsene Wenger, Lord Coe, Bernie Ecclestone, Frank Lampard, Martin Johnson, Kevin Pietersen, Dame Kelly Holmes, Sven-Goran Eriksson, Flavio Briatore, Thierry Henry, James Cracknell, Amir Khan – to name but a few. To the 1,600 attendees at the sell-out event it is also the most important networking occasion in the sport business calendar.
The main judging panel is headed by chairman and BBC broadcaster John Inverdale. The results will be announced at the Awards ceremony on 30 April in front of 1,400 industry representatives. The shortlist is as follows:



Best Sponsorship of a Sport Event or Competition:
Castrol - Castrol UEFA Euro2008 Sponsorship
Guinness - Guinness Premiership
iShares - iShares Cup Extreme 40 Sailing Series 2008
Powerade - Official Sports Drink of the Beijing 2008 Olympic Games
Speedo - 9th FINA Swimming Championships Manchester 2008
Visa - The Visa London 2012 Party



The Technological Innovation in Sport Award:
Aqua Sphere - Vista Cross-Swim Goggle
Everton FC - Everton Bluetooth
HI-TEC - HI-TEC featuring ion mask
Johnson & Johnson - The Road to Beijing
Speedo - Speedo LZR Racer



Best Use of PR in a Sport Campaign (Sponsored by Action Images:
AVIVA - Community Chest Challenge
E.ON – Carbon Footyprint
McDonald's - 'When Theo's mum met Rio's mum'
Premier League - Creating Chances Places for Players
Reebok - Lewis Hamilton - The Art of Driving
Speedo - Speedo LZR Racer



The Community Programme Award:
Football Foundation, Premier League and Metropolitan Police - Kickz
McDonald's - 'When Theo's mum met Rio's mum'
npower - npower Urban Cricket
Preston North End and NHS Central Lancashire - Healthy Lifestyles Scheme
The Cricket Foundation - Chance to Shine
The FA and Tesco- The FA Tesco Skills Programme



Best Promotion of a Sport by a Governing Body:
British Horseracing Authority - Go Jump Racing
ECB – TwelfthMan - Get Closer to England Cricket
English Golf Union & the English Women’s Golf Association - National Skills Challenge
NBA - Growing the Game of Basketball
The FA - The FA Tesco Skills Programme
The Football League - Enjoy the Match



Best Digital Sport Marketing Campaign (Sponsored by Sky Digital Media:
Adidas - London Marathon Competitor Tracking
Barclaycard – Barclaycard World Freerun Championships
Nike - 'Their Game. Your Finishing Touch' NIKEiD Campaign
British Horseracing Authority – Raceday for Schools
The FA - Respect
Women's Sport and Fitness Foundation - Sweat in the City



Best TV Sport Commercial (Sponsored by Eurosport):
Adidas - Dassler Originals
Adidas - Dream Big
BBC Sport Marketing – Monkey - Journey to the East
EA SPORTS - Let's FIFA 09
Nike - Take it to the Next Level
ParalympicsGB - Superheroes



Best Sponsorship of a Sport Team or Individual (Sponsored by Nolan Partners):
Adidas - Adidas & Chelsea FC
Budweiser - Official Beer of Manchester United
Coca-Cola - Coke Zero Presents: Wayne Rooney Street Striker
JPMorgan Asset Management - Title Sponsorship of Ben Ainslie's Olympic Campaign
Samsung Electronics - Chelsea Football Club Sponsorship
Vodafone - Vodafone McLaren Mercedes F1 Team Sponsorship



Sport Newspaper of the Year (Sponsored by UK Sport):
The Daily Telegraph
The Guardian
The Observer
The Sun
The Sunday Times
The Times



Best Integrated Sport Marketing Campaign:
EA SPORTS - Let's FIFA 09
E.ON – Carbon Footyprint
Harlequins - The Big Game
Samsung Electronics - 'Experience Football'
The FA and Tesco- The FA Tesco Skills Integrated Programme
Wrigley - Airwaves Pro



Sport Brand of the Year (Sponsored by Clarke Willmott):
BBC Sport
Nike
Speedo



Sport Agency of the Year:
Fast Track
Four Sports, Arts & Sponsorship
M&C Saatchi Sport & Entertainment
MEC Access
Octagon
Synergy